Merk Vision & Partners

During the past 7 years Michaela Merk trained and spoke in front of 10 000 people in 20 countries. She is a specialist in creating a unique customer experience by transforming sales and service teams into brand ambassadors in the digital age. Her keynotes and trainings are based on solid research she conducts in Brand, Retail and Digital excellence.

 

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Don't miss the new executive ‪‎luxury‬ certification in brand, retail and digital management at the highly renowned Université Paris Dauphine / PSL Research University :

360° luxury expertise

6 intense days (27.6 - 2.7.2016)

11 experts - professionals and academics

academic certification

exceptional tariff: 3900€

For more information check out:

www.luxury-certificate.dauphine.fr

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What a pleasure to be invited as guest professor to the leading Swiss Business School Universität St Gallen in order to share with 40 international students and young professionals the art of developing and managing luxury brands. During one week 5 teams were eager to develop their own strategy based on the theory I transferred to them after each step in the process. The theory was based on 20 years of professional experience in the luxury...

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The leading pharmaceutical group Merz invited me as a keynote speaker to open their Distribution Partner summit. Leading distributors in the medical aesthetics business from over 20 countries came together at the prestigious Hotel Negresco in Nice. It was an honour to talk about my research of transforming sales teams into brand ambassadors, bringing them to a new level of excellence in a highly competitive environment and in times when our world...

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Under the direction of Prof. Dr. Michaela Merk, Paris Dauphine University has elaborated a prestigious and complete certificate in luxury brand-, retail- and digital management. This executive certificate will lighten the main issues faced by many companies today who want to be present in the online and offline world. Paris-Dauphine University gives you the guarantee of a high level expertise & content that will allow you to excel in the premium...

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This is what Alain Dominique Perrin, former CEO of Cartier International and non-executive director of Richemont Group told me when we shared our vision about strategies for managing, motivating and engaging salespeople within your own company:

“The sales team are the lungs of the brand. Marketing and finance are the heart and the brain. Without air, the lungs can’t breathe, the heart and the brand stop and the brand dies. Therefore, no brand...

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You can have the most beautiful brand, the most attractive store, the best location …. But if you are not measuring what actually happens inside your store you will never be able to improve, modify what’s wrong. By using no or outdated instore technology, most brands today waste money and spend it on the wrong spot. In order to offer a tailor-made shopping experience where customers feel fully concerned brands must analyse, understand and apply...

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Michaela Merk shares with pharmacy leaders worldwide her vision on how to unlock the potential of their teams in order to increase performance and customer satisfaction. The summit was organised in the Theater of Barcelona by L'Oreal Active Cosmetics in Oct 2015.

 

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Eager to acquire more expertise in luxury retailing and digital management?

 

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Michaela Merk presents the key results of her book "Luxury Sales Force Management" during a keynote, followed by a 2 day workshop destined to YSL's Retail Education Managers worldwide.

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TV interview of Michaela Merk on the N°1 business channel in Taiwan about branding strategies in the digital age and how to master the China challenge.

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Michaela Merk launches her book "Luxury Sales Force Management" in front of contributors and top managers in the luxury industry. The book represents the first extensive work to show managers how to transform salespeople into true highly motivated and engaged brand ambassadors.

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During four days I had the pleasure to share with top executives of Taiwan my vision on e-branding and retailing in the luxury business. Many thanks to Emily Chen from VIP (Very inspiring Professionals) Academy and her team to welcoming me, introducing me to so many inspiring people and for organizing all trainings and keynotes in such a professional way.

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After 4 years of intense research, 600 interviews among top managers and salespeople of 50 luxury brands, Michaela Merk publishes her findings in "LUXURY SALES FORCE MANAGEMENT: Strategies for winning over your brand ambassadors".

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Video about Xchange Summit in Berlin, October 2013

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Article in Horizonte, November 2012

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Article in Inside Beauty, October 2012

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Article in Beauty Talk, October 2012

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Article in Beyond Beauty Mag, June 2012

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Article in Journal du Net, February 2012

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Article: Inside Beauty

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Le Figaro

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Michaela Merk and Christian Lorenz start selecting the most innovative brands.

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A partnership between Beauty Alliance, Beyond Beauty Paris and Merk Vision

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Paris & Berlin - two different beauty markets

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Interview at the Natural Beauty Summit in Paris

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After 4 years of intense research, 600 interviews among top managers and salespeople of 50 luxury brands, Michaela Merk publishes her findings in "LUXURY SALES FORCE MANAGEMENT: Strategies for winning over your brand ambassadors".