Brand Strategy Optimization

The fast moving market situation, the competitive landscape, the emergence of new actors and trends require permanent adaptation in order to keep on track. We help your brand to improve your brand identity, clarify and differentiate your positioning and develop your ideal strategy including the complete marketing mix (communication, pricing, packaging, merchandising, training tools, launch strategies...)

Market Expansion Strategies for Germany and France

The German and French cosmetics and luxury Markets are the biggest in Europe. However, competition is intense and the retail players are powerful and highly concentrated. Excellent market knowledge and relationships are required in order to develop the right expansion strategy for your business.

We elaborate tailor-made market studies for your brand and business in order to evaluate your market potential and recommend you the best entry strategies for the German and French beauty market.

With a high expertise in both markets, we help you develop your expansion strategy and find the adequate retail partner both in traditional retail such as perfumeries, department stores, drugstores but also in new alternative retail channels such as e-commerce and teleshopping.

Teleshopping is a rising business. It allows brands to provide precious information to customers about its products, ingredients, efficiencies. Entertainment, interaction with your clients, visual attraction, motion excite the customer. We help you chose the right channel, establish the best contact, advise your brand in the whole set up until the show. Teleshopping is different from any traditional retail method. Therefore expertise is required to maximize your success on TV.

Coordination of International Marketing / Retail / E-commerce projects

In order to optimize synergies, bring expertise together and remain competitive on a global scale, cross border projects are increasingly becoming a business reality. However, in order to succeed a highly competent project coordinator is required with a strong expertise in your business sector as well as management experience with large international teams.

E-commerce projects are among the most global and complex projects to manage. More and more actors in the cosmetics and luxury business realize the outstanding opportunities e-commerce can offer. E-commerce, when driven the right way, will help you get to know your customer better than through any other marketing tool or retail channel. Targeted marketing activities will enable you to have better return on investments than ever before. Merchandising is endless. You have the opportunity to expose the products of your choice, focus on the products you want.

We can help you to define the best fitting category strategy for e-commerce, create a real shopping experience through striking images and music, incite them to buy tailor-made products, allow them to shop your brand all around the clock and thus... drive your business as a modern business player.