A well established product portfolio is the key for growing your business and differentiating yourself as opposed to your retail competitors. Shelf space is costly, so don’t waste it! There are many questions that need to be addressed:
- Do you have the right brands with regards to product segments and price positioning?
- Do the brands reflect the image you want to convey?
- Are there product segments that are missing in your portfolio?
- Are there brands that do not contribute to the development of your business?
- Do you have enough brands to recruit new customers?
Let us help you to define the most successful brand strategy for your business.
Offer your clients a real shopping experience and position yourself as a trend setter. Hundreds of new brands emerge every year all around the globe. The challenge is to get the most innovative and exciting ones before your competitors. Be first! We can help you find the brands that fit the best for your portfolio and correspond to your current strategy.
Be first! Thanks to a worldwide network to new emerging beauty brands, Merk Vision & Partners can help you identify and establish relationships with the brands that fit the best into your portfolio and correspond perfectly to your current market strategy.
Private Label Strategy and Development
Private Label Brands offer a huge number of advantages for your retail business development. When developed in the right way, they help your business become more profitable thanks to important margins. Moreover, you have total control over your brand with regards to merchandising, promotional activity, pricing and communication. Private label brands can be ideal recruitment tools for new customers with attractive price positioning at an entry level but with high product quality.
We can help you define your private label strategy, analyze the segments to enter and develop in cooperation with your teams the private label brands that fit the best your retail business, image and portfolio.
Coordination of pan-European Marketing and E-commerce projects
In order to optimize synergies, bring expertise together and remain competitive on a global scale, cross border projects are more and more becoming a business reality. However, in order to succeed a highly competent project coordinator is required with a strong expertise in your business sector as well as management with large international teams.
E-commerce projects are among the most global and complex projects to manage. More and more actors in the cosmetics and luxury business realize the outstanding opportunities e-commerce can offer. E-commerce, when driven in the right way, will help you get to know your customer better than through any other marketing tool or retail channel. Targeted marketing activities will enable you to have better return on investments than ever before. Merchandising is endless. You have the opportunity to expose the products of your choice, focus on the products you want.
We can help you to define the best fitting category strategy for e-commerce, create a real shopping experience through striking images and music, incite them to buy tailor-made products, allow them to shop your brand all around the clock and thus... drive your business as a modern business player.