Marketing Coaching & Seminars
Our goal is to strengthen the marketing expertise of your teams, reinforce their marketing knowledge, sensitivity and vision.
The Seminars are provided by Michaela Merk, who has been awarded by the Trainers Excellence Award 2011. Speakers Excellence, one of the most infuential speakers and trainers agencies, counts her amont the Top 100 trainers.
Merk Vision provide worldwide marketing seminars and trainings in Brand Building, Luxury Goods Management, International Marketing, Retail Management. Her seminars are in English, French or German.
Improve your understanding for marketing requirements : this course will introduce you into all the marketing steps and the complete marketing mix for an efficient brand positioning process and market launch.
Retail Marketing online / offline
This seminar provides an insight into the traditional retail business as well as the growing e-commerce activities.
Part 1 will teach you the golden rules for developing an efficient store concept, for conducting efficient category management with particular focus on the cosmetics industry.
Part 2 will lead you into the world of online retail, which has become indispensable for brands to reinforce their presence and to open new territories. This seminar will give you facts and figures, an analysis of the e-customer and the different steps to set up your e-commerce project.
Intercultural Marketing Management
Cultural differences can vary considerably between countries and they influence our way of negotiating and setting up marketing strategies. In order to avoid big mistakes you need to understand the culture of the country or region in which you want to do business. This training will give you the guidelines to succeed on the international stage.
Luxury Goods Marketing
This course will give an overview of the luxury market, its players, product segments, categories and brands as well as the analysis of customer behavior on international perspectives. It will also give you tools to efficiently develop and market luxury goods.
Luxury Business in China
This seminar provides in-depth knowledge about the Chinese Luxury Market which is going to be the most powerful luxury goods market in the future. You will get a close insight into the country, its market structure, retail systems, market entry strategies and customer behavior of the Chinese luxury consumer.
E-commerce and luxury
Internet has become indispensable for luxury brands to reinforce your presence, to open new territories, to engage clients on a higher level. As a luxury brand, your challenge is to offer exceptional experiences online by maintaining the history and beauty of your brand. This course will give you keys to succeed in your e-commerce project.
The Germany Beauty Market
Germany is the biggest national market in Europe, ranked N°3 worldwide. As such, Germany is a highly attractive market for new brands and can offer a potentially huge long-term business success. This course will give you the input on the German Beauty market through key figures, the distribution landscape, its main actors as well as do’s and don’t’s.
Managing People in Asian Contexts
This seminar provides a deep insight into all managerial difficutlies companies encounter when managing in Asia. This is particulary accurate in joint ventures, where western and asian management and human ressourses styles and cultures come together. This course deals with topics from recruitment, to goal setting and motivation practices up to management of expats thrghout Asia, with particular focus on the Chinese market.
We also coach students and young professionals in their career development and prepare them for job interviews in the cosmetics and luxury sector.
For all information about training and seminar please contact us at +33 (6) 19 11 10 65 or by email on firstname.lastname@example.org
China Luxury Summit, China 2010:
Presentation on e-commerce
strategies for luxury brands,
with particular focus on Asia
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