Our services in coordinating/ setting up e-commerce sites
Merk Vision & Partners are specialised in coordinating complex set ups for e-commerce sites of brands and retailers. We have managed the entire set up process for big corporations in the fashion, cosmetics and luxury sectors (among others the site of Lacoste, DIM etc) across boarders. Our management languages are English, French and German thanks to multi-national teams.
Thanks to our unique expertise in retailing, branding and project management throughout all management levels of a company, we help you design, develop and implement the full e-commerce facilities and features in cooperation with our partner companies. We also advise you with e-commerce best-practices for every step in the process.
This set up and implementation process can be seen as the construction of your biggest retail flagship store which allows people from all around the globe to shop your brand and products. Doing it right, e-commerce represents a fabulous new sales channel, complementary to your traditional offline retail channels. New sales and growth opportunities arise which help your brand to improve in awareness and accessibility.
Our goal is to allow your company to obtain within 7-8 months a fully effective and successful e-commerce platform.
E-commerce, however, needs a modern and efficient business mind-set and sometimes requires changes in operations and procedures within the company. Merk Vision & Partners accompany you in this change management process so that even the most resistant team members become highly motivated. Therefore we inform and train your teams about the new world of e-commerce and how it is inter-connected with the traditional offline world.
This is important, since these complex retail projects need to be supported by the entire company, not only top management.We coordinate and advise you on all set up steps which are required to get your online site running.
Our principles have paid off:
- Top management experience in retail and brand management
- Efficient project and change management throughout the entire process
- Easy and transparent decision making processes
Some reasons for selling online
Control 100% your biggest flagship store: You are the master of your own universe - your marketing, pricing, selling.
Obtain non-stop precious information about your clients to nourish your brand database for future marketing activities and market studies for product developments.
Propose all products you have in your portfolio, even the product segments that have been underexposed so far due to limited space in your offline channels.
Offer your clients the possibility to purchase your products anytime, anywhere.
Allow your client to search for products according to their preferences. A flexible, multi-entry merchandising makes it possible.
Increase your company turnover through this additional sales channel.
Improve your profitability thanks to lower fixed costs than the costs of any offline boutique and higher margins since your online shop is your own boutique.