Innovative brands for Euorpe

Article in Inside Beauty, October 2012

33 beauty brand from all over the world applied this year to participate at the

European Beauty Innovation Awards 2012. Leading retailers from 5 countries participated

and nominated their favorite brands.

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Ready for the future?

Article in Beauty Talk, October 2012

The European Beauty Innovation Awards identify and reward new cosmetic concepts in

order to help them conquer the European Market.

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European Beauty Innovation Awards 2012

Article in Beyond Beauty Mag, June 2012

For their third edition, the Innovation Awards will be organized on a European level.

One competition investing in five European markets, coordinated by Merk Vision & Partners.

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Merk Vision coordinate the set-up of the first e-commerce site for DIM

Article in Journal du Net, February 2012

Interview with Michaela Merk and Isabelle Pebreuil (Retail Director DIM Branded Apparel

Group) with regards to the successful set up of the first e-boutique of the leading

underwear and hosiery brand DIM.

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Frankreich - Mekka der Beautywelt

Article in Inside Beauty, November 2011

Michaela Merk analyses the French beauty market in comparison to its neighbour Germany,

where market rules and consumer behavior are radically different.

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Casting Day for Germany

Article in Inside Beauty, October 2011

New brands have been elected by the professional jury of the Innovation Awards to enter

into negotiations with the Beauty Alliance. They get a big step closer to the highly

competitive German Beauty Market.

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And the winners are ...

Article on Beyond Beauty Blog, September 14th 2011

The second Innovation Awards have determined their winning brands for Germany.

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The Innovation Awards 2011

Article on Beyond Beauty Blog, May 26th 2011

Following last years success, the second édition of the Innovation Awards has been

launched.

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The Strenths of the German Industry

Article in Cosmétiquemag, No117, April 2011

The German industry benefits from a worldwide solid reputation and is far ahead with

regards to environmental issues. According to Michaela Merk, reliability is among the

key strenths of German manufacturers.

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Les Culturiales in the sign of luxury

Article in Ouest-France, 7.3.2011

Michaela Merk, expert in the field of luxury was invited to Antaxia business school of

Laval in cooperation with the chamber of commerce, to share her expertise in the luxury

business with professionals and students.

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Innovation Awards 2010

The Innovation Awards are a unique contest for new innovative beauty brands who want to enter the German Market under exceptionnal conditions. To get further information and follow the event in 2010 click to the link below.

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Selection of the top 5 brands for the Final in Germany

Article: Inside Beauty, Octobre 2010

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Luxury Trends in China

Le Figaro, September 2010

Publication on the latest luxury trends in China.

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Preselection for the Innovation Awards 2010 in Paris

Michaela Merk and Christian Lorenz start selecting the most innovative brands.

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A unique partnership

MAY 18th, 2010

A partnership between Beauty Alliance, Beyond Beauty Paris and Merk Vision to identify the most innovative beauty brands
for the German Market.

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ParisBerlin: Beauty has no more borders!

ParisBerlin, MAY 2010

Two different beauty markets : Germany and France in comparison.

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Natural Beauty Summit Europe

NOVEMBER 23-24th , 2009, PARIS

Interview at the Natural Beauty Summit in Paris after presenting the characteristics of the german natural beauty market.

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