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Sales teams can often make or break the success of a new luxury brand or product. As competition among retailers and brands grows, it becomes increasingly important to stimulate the sales team's motivation for higher sales performance and stronger commitment to their own organization.

Merk Vision & Partners assist you in converting your sales force into real brand ambassadors in order to retain them in the long run and increase your brand turnover.

Based upon 4 years of intense research and interviews conducted among 600 salespeople and top managers of 50 premium and luxury brands, Dr. Michaela Merk has published her insights in the book "Luxury Sales Force Management: Strategies for winning over your brand ambassadors".

Specific sales force management trainings have been elaborated resulting from her findings in order to help companies identify and transform salespeople into brand ambassadors.


Offer your clients a real shopping experience and position yourself as a trend setter. Hundreds of new brands emerge every year all around the globe. The challenge is to get the most innovative and exciting ones before your competitors. Be first! We can help you find the brands that fit the best for your portfolio and correspond to your current strategy.

Thanks to a worldwide network with new emerging beauty brands, Merk Vision & Partners can help you identify and establish relationships with brands that fit best into your portfolio and correspond perfectly to your current market strategy.


A well established product portfolio is key for growing your business and differentiating yourself from other competitors. Shelf space is costly, so don’t waste it!

Thanks to solid expertise in category management, Merk Vision & Partners help you to decide on product segments and price positioning as well as image reflection in order to increase your brand value and turnover.


“Since many years I have established with Michaela Merk trustworthy, professional relationships focusing on our common goals to look for international trends and innovative brands. Differentiation is a big concern for cosmetic retailers in an ever growing highly competitive environment. Only those who identify trends on time and guarantee an efficient brand introduction can succeed on a longterm basis.”

Christian Lorenz CEO Beauty Alliance Germany (biggest network of independent perfumeries in Germany)  

The European Innovation Awards invite Beauty Brands from all over the world and all categories can participate. The goal: get in interaction with leading cosmetics retailers in Europe and try your chance of being listed in their portfolio. An expert jury of top managers of leading retail chains decides.