Merk Vision & Partners


Merk Vision & Partners offer a large range of conferences, keynotes and trainings in brand, retail and digital excellence. For over 10 years our goal has been to help companies lift their sales teams onto a new level: We want them to become successful and highly engaged brand ambassadors! In an ever increasing digital world companies can only make the difference if their sales teams are more than just salespeople. Several years of research, hundreds of interviews among the most demanding brands worldwide and over 20 years of retail management experience allowed us to develop striking, easy-to-implement, hands-on management strategies for shaping brand ambassadors.

In addition, we have developed tools that help sales teams become brand ambassadors by offering service excellence to demanding smart shoppers.

Do you consider sales teams crucial for your company's success? Do you want to boost their performance, motivation and engagement to your brand or company? Then contact us in order to find the best fitting keynote or training module.

Please find below a list of the most frequently requested topics and download our brochure for more information. The length of conferences and trainings can be adjusted to your requirements and a particular focus can be given to your specific industry sector.


1. Creating Sales Team Excellence
The art of recruiting, managing and developing salespeople into brand ambassadors

2. Sales and Service Excellence
Exceeding client expectations as brand ambassadors

3. Discover and master the codes of luxury
The art of selling in a world of excellence

4. Detect client needs by decoding yourself
Improve your interpersonal skills to become a selling champion

5. Mastering the new retail reality
Trends – Best Practices - Implications

6. Sales Force Management in China
Strategies for building a loyal, successful and engaging sales team


1. The digital challenge of premium & luxury brands 
Trends, best-practices and implications

2. The challenge of digitalizing your stores and salespeople
Innovating the shopping experience in the digital age

3. Luxury Service Sense in the digital age
Exceeding customer expectations by integrating digital tools & services


1. Luxury Brand Management
The art of building and launching strong brands

2. The Branding Challenge
Creating a striking brand platform

3. The art of transmitting new fashion collections to sales teams
Tools, techniques, successful sales


Please download below our current brochures:

> Company brochure with topic overview




Prof. Dr. Michaela Merk

Europe’s expert in transforming sales teams into customer focused brand ambassadors 

Prof. Dr. Michaela Merk is an international business speaker, trainer, author and professor specialized in retail, brand and digital excellence through relationship management. Her focus is to help companies transform their sales and service teams into brand ambassadors in order to generate an unforgettable customer experience. She shows how customers expectations have changed in a growing connected world and how your teams can generate an unprecedented customer experience in the traditional sales and service environment. Digitalization requires growing humanization! 

Michaela Merk acquired her solid expertise by managing and coordinating up to 1000 sales associates for international premium and luxury brands who service the most demanding customers.  In addition, she advises companies in their digitalization process in order to help them master the new retail reality.

As a highly demanded speaker and trainer in English, French and German she gives conferences in over 20 countries around the globe. In her dynamic keynotes and highly interactive trainings she fascinates through in-depth know-how, hands-on content and a shining personality. Her  clients, among others L’Oréal, LVMH, Chanel, Rolex, Four Seasons Hotels, Nespresso, Pierre Fabre or real estate franchise corporations like Laforêt, invite her to learn from her extensive marketing and retail management experience.

Besides her business career she is an associate professor at Paris Dauphine University in luxury marketing, retail and digital management and lectures at several world leading business schools like ESSEC, University of St Gallen and International University of Monaco. Michaela Merk holds a PhD degree in marketing from the Doctoral School of Paris (Sorbonne & HEC). She is the author of the bestselling management book "Luxury Sales force Management" (Palgrave Macmillan).

Michaela Merk shares with over 500 pharmacy leaders worldwide her vision on how to unlock the potential of their teams in order to increase performance and customer satisfaction. The summit was organised in the Theater of Barcelona by L'Oreal Active Cosmetics in Oct 2015.

Michaela Merk presenting at the digital Xchange Summit of Demandware in Berlin, Hotel Adlon. She showed how to master the new retail reality and to face all upcoming changes in retail related to the digital world. 

Michaela Merk / Merk Vision & Partners presents Luxus im Wandel. She informs about the emergence, characteristics and changes in the luxury and premium industry. She is consultant, trainer and keynote speaker for top level conferences in the fields of luxury, cosmetics and fashion.

Invited by VIP agency, Michaela Merk gave keynote speeches and workshops in Taiwan in front of top managers of leading Chinese and Taiwanese corporations. Her topics: new branding and management strategies online and offline in the luxury industry, based upon her latest book "Luxury Sales Force Management: Strategies for winning over your brand ambassadors".

Click here to read how the audience and clients appreciated our conferences and trainings.

You can also post a comment if you followed a keynote or training provided by Michaela Merk.

"I wanted to extend my gratitude for an exceptional two day course in Dubai. It was inspiring, enthralling and challenging.  We are looking to inspire our employees to work as a team, bring passion to the Brand and become amazing Jewellery Specialists by consulting, inspiring and guiding customers on their Versace Fine Jewellery experience. Much of what we learned over the two days will become integral to our Training and Development Strategies; where we are diligently focusing on the core essence of our people.

Josh Morar, Versace Fine Jewellery - Retail Director Middle East/ Samra International

"Thank you and congratulations for your brilliant presentation which will remain in our memories for its pertinence and the quality of your messages."

Perrine Corvaisier, E-business director and digital project manager, Hermès International

« Thank you for your majestic presentation at out European Retail Conference. You managed to pass over the flame to the public. »

Dorothée Benkalifa, Retail and Education Director Europe, Yves Saint Laurent and Clarasonic, L’Oreal Luxe

« Michaela Merk’s presentation was fabulous, inspiring and very engaging for the audience. She brought up new ideas and models for retailers to embrace the new digital world. »

Jeff Barnett, Executive Vice President, Field Operations, Demandware

« Excellent, visionary and inspiring  presentation! It was very concrete since Mrs Merk showed us tools we can apply tomorrow. I could feel the enthusiasm in the audience. »

José Fornés Peréz, General Manager Kérastase, L’Oreal Germany

"In the luxury business, you always want to be taken away. Michaela Merk succeeded in taking us away, very high, very far."

Vérena Fox-Lasvigne, Senior Spa Director, Four Seasons, Marrakech

"You were the highlight of our European Spa manager conference."

General Manager of a Luxury Brand

« The way the seminar was conducted kept us all interested at all times. It was interactive and truly insightful. I did not only learn about the notion of a luxury brand but we experienced it first hand by creating our own from A to Z. I can only thank Mrs Merk and express total appreciation and admiration. »

Mia Karam, Brand Manager at a Multibrand Luxury Clothing Company